Mido - The art of connecting time and architecture

Since 1918, the Mido brand has embodied the pioneering spirit of its visionary founder Georges Schaeren, always looking toward the future with confidence. Deeply rooted in traditional watchmaking, the manufacture is now based in the charming town of Le Locle, at the heart of the Swiss Jura Mountains. With a century of history marked by precision and passion, Mido has become a global icon of Swiss mechanical watches. Their timepieces are available in more than 70 countries through 2,700 retailers – a testament to their unique and internationally recognized heritage. As a proud member of the Swatch Group, a cornerstone of the watch industry, Mido continues to write the story of modern watchmaking.