Chopard

Thirty years of a tireless passion for the «corsa la più bella del mondo». Who else could lay claim to such constancy? To celebrate this important landmark, Chopard has created a special limited, numbered and COSC-certified Mille Miglia 2018 Race Edition. A 42 mm timepiece forged from a blend of passion, style and precision is taking to the road this year. Be ready at the starting line however, as only 1,000 of them will emerge from the Chopard watchmaking workshops in steel, and just 100 in a version combining 18-carat rose gold and steel.

It all began in 1988 when Chopard became partner and official timekeeper of the famous Mille Miglia classic car rally. This lasting union was born from the personal passion of Karl-Friedrich Scheufele, Chopard co-president and a keen collector’s car driver. He played a trailblazing role in the watch industry by choosing to associate the world of classic racing with prestigious watchmaking. This now inseparable bond of love between fine mechanics and sporting performance proved the starting point for the much sought-after Mille Miglia watch collection. The latter is distinguished by its virile, sporty models featuring high-precision mechanics with a chic exterior embodying the spirit of the legendary Italian competition dubbed the «world’s most beautiful race» by Enzo Ferrari. Each spring, the prestigious endurance rally sees more than 400 teams compete on a splendid thousand-mile (1,600 km) route running from Brescia to Rome and back. For 30 years, at the very heart of the race, Chopard has presented a limited series inspired by these legendary speed machines. This year, gentlemen drivers and aficionados will discover the Mille Miglia 2018 Race Edition which celebrates this anniversary in suitably Italian style.

The Bucherer BLUE collection enjoys a prestigious representation among watch enthusiasts. Watch and jewellery manufacturer Chopard shares this opinion. For this reason, and also because of our excellent business relationship which dates back over 20 years, our two companies are delighted to jointly design a second Bucherer BLUE model. This will be part of the Happy Sport watch collection, which already enjoys cult status and seeks to reinvent itself time and again. Like the original Bucherer BLUE model, the new watch features two moving sapphires, blue indices and a blue alligator leather strap, alongside the characteristic Chopard Happy Diamonds. This edition will be available in a two -tone version – no more trade - offs for the ladies!