Marketing Content/Ecom/uhren/brand pages/Blancpain/blancpain-stage

Blancpain

Founded in 1735 by Jehan-Jacques Blancpain in the Swiss Jura, Blancpain is known as the world’s oldest watch brand. Loyal to its tradition of innovation and confirmed by countless horological complications invented over the years, the Manufacture is constantly pushing the boundaries of watchmaking to enhance its timepieces.

Highlights

Marketing Content/Ecom/uhren/brand pages/Blancpain/blancpain-villeret-mood

Wristwatch BLANCPAIN Villeret 45 mm, Ref.:0888-3631-55B

Villeret

Villeret, Blancpain’s native village, lends its name to the most classic collection of the Manufacture. Firmly anchored in tradition, this line personifies Blancpain's roots and embodies its prime aesthetic choices. The purity of their lines, the clarity of their dials and the slenderness of their double stepped cases express essentials with timeless elegance.

The Villeret collection incorporates the results of recent research conducted by Blancpain in the field of movement making. Under-lug correctors, secured calendar and moon-phase mechanisms, exceptional power reserves: everything possible is done to enhance exceptional timepieces.

Marketing Content/Ecom/uhren/brand pages/Blancpain/blancpain-fifty-fathoms-mood

Wristwatch BLANCPAIN Fifty Fathoms Bathyscaphe, Ref.:5000-0130-B52A

Fifty Fathoms

The Fifty Fathoms collection embodies Blancpain`s passion for the underwater world that was originally expressed in 1953 with the creation of the first modern diver`s watch. Ever since, Blancpain has been accompanying divers and underwater photographers in their exploration, thus contributing to the knowledge of this fascinating universe and to the motivation to protect it.

Libraries/BuchererLibrary/de/-/media/project/bucherer/bucherer/content-migration/uhren/brand-pages/blancpain/blancpain-history_haus_5760x3840px

Blancpain Heritage

At the beginning of the 18th century, Jehan-Jacques Blancpain perceived the potential in a completely new business activity: watchmaking. In 1735, he founded the Blancpain brand, setting up his first workshop on the upper floor of his house at Villeret, in the present-day Bernese Jura. By recording his name in the official property register of the municipality of Villeret, this pioneer had created an establishment, which is now the world's oldest watchmaking brand.