With its welcoming yet sophisticated atmosphere, the boutique redefines the balance between tradition and innovation, achieved through a clever interplay of materials and an enhanced open-plan floor design. High-quality materials, such as marble, walnut wood and bronzed brass, in combination with natural fibre carpets and lightweight fabrics create an atmosphere of refinement. A prominent staircase clad in aluminium with vertical illumination accentuates the connection between the two floors. Throughout the boutique, engaging elements draw attention to the products while bringing them closer to customers. Basel is a city devoted to contemporary arts, and the styling and art selection throughout the boutique reflect this local passion.

On the first floor of the boutique, customers can discover the fascinating world of diamonds and coloured gemstones in an area dedicated to Bucherer Fine Jewellery pieces, as well as creations of other exclusive jewellery brands such as Chopard, Messika or Piaget. Ideal lighting emphasizes the sparkle of the gems. The new boutique also includes a Certified Pre-Owned lounge. Here, customers find a constantly changing portfolio of pre-owned luxury watches, all verified and serviced by Bucherer experts. The lounge also offers Rolex Certified Pre-Owned timepieces, which have been authenticated directly by Rolex. An elegant yet inviting bar on the first floor entices visitors to relax and enjoy the atmosphere. Long tables in both the Certified Pre-Owned lounge on the first floor and the multibrand area on the ground floor, feature integrated open watch displays.