The sales level has been skilfully divided into three mezzanine floors, lending the space even greater character. A unique design concept ensures elegance and a relaxed atmosphere. Components such as dark wood, high-quality natural-fibre carpets and a floor crafted from local natural stone have been perfectly colour-coordinated. Engadin stucco on the walls, local decorative objects and Engadin plaster on the exterior façades give the boutique a luxurious yet warm and serene ambiance. Highlights include a fireplace with an inviting seating area and a small bar embedded in bronze-coloured brass watch displays. By integrating local elements, the design team has deliberately created a destination brimming with contemporary elegance and Alpine chic, where visitors feel welcome. 

Sparkling diamonds and coloured gemstones are also a must, of course, so the Bucherer boutique in St. Moritz offers unique creations from Bucherer Fine Jewellery and other exclusive jewellery brands such as Boucheron, Messika and Piaget. 

The perfect integration of the brand worlds into the overall concept makes the cosy, inviting seating areas and the open, warm ambiance even more inviting.