Bucherer Becomes the First Official Rolex Certified Pre-owned Retailer and Strengthens Its Position in the Secondhand Watches Business
Bucherer successfully entered the pre-owned watches business back in 2019, thriving and expanding quickly – both online and offline. In addition to an ever-wider range of carefully curated luxury watches, Bucherer has gradually expanded its own network of Certified Pre-Owned sales outlets, of which there are currently around 50 worldwide. Now, Bucherer is the first retailer in Europe to join the Rolex Certified Pre-Owned programme.
Over 130 Years of Excellence
Founded in Lucerne in 1888, this family company has a history stretching back more than 130 years and has become one of the world’s most renowned companies dealing in luxury jewellery and watches. Alongside its core activities, Bucherer has established itself as a major player in the Certified Pre-Owned (CPO) watches business: an area where it is essential for the retailer to create a solid basis of trust. Since the launch in 2019, Bucherer customers have been able to rest assured that timepieces sold by the Swiss luxury retailer in this segment are genuine and certified. Furthermore, potential sellers know that Bucherer will offer them a fair market price for their watches.
Bucherer Becomes the First Official Rolex CPO Retailer
Rolex’s new certification programme now makes the Certified Pre-Owned business even more attractive and strengthens the foundation of trust for Bucherer customers. As part of the programme, all the Rolex CPO watches retailed by Bucherer will be authenticated by Rolex itself. The models receive a two-year international Rolex CPO warranty and dedicated Rolex CPO accessories, such as a Rolex CPO label and a Rolex CPO pouch – offering excellent added value for Bucherer’s customers. This not only marks a milestone for this Swiss family company, but also for the watch industry as a whole: it will further bolster the market for pre-owned watches. This service is being introduced with immediate effect at European Certified Pre-Owned sales outlets in Switzerland, Germany, Austria, France, Denmark and the United Kingdom. It will subsequently be rolled out to the USA.
Significant Added Value for Bucherer’s CPO Customers
The new programme gives Bucherer customers outstanding added value, unlike any to be found on the market. This collaboration sees the two companies generate the ultimate in security and transparency, while Bucherer’s customers can enjoy the peace of mind that comes from purchasing a watch which has been certified and authenticated by Rolex.